Privacy Policy Statement

Analytics & Data Collection

PixelSprite ("PixelSprite," "we," "our," or "us"), operated by True Lavander LLC, uses analytics technologies to understand how users interact with the Site and to improve performance, usability, and product features. We are committed to collecting only the minimum data necessary for legitimate business purposes and to complying with applicable privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA/CPRA).

1. Analytics Provider

PixelSprite uses Google Analytics 4 (GA4) to collect and analyze usage data. Google Analytics may collect information such as:

• Pages visited
• Session duration
• Device type and browser
• Operating system
• Referring website
• Approximate geographic location (country, region, or city level)
• Interaction events (such as canvas interaction, save, export, or share actions)

Google Analytics does not provide PixelSprite with precise location data.

We have enabled IP anonymization where applicable.

We do not intentionally send personally identifiable information (PII) to Google Analytics.

2. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, we process analytics data under one or more of the following lawful bases:

• Consent, where required (for non-essential cookies or analytics tracking)
• Legitimate interests, to improve site functionality, security, and user experience

Where consent is required by law, you may manage your preferences through your browser settings or applicable consent tools.

3. CCPA / CPRA Disclosure (California Residents)

Under California law, analytics data may constitute "personal information" if it can reasonably be associated with a consumer or household. PixelSprite:

• Does not sell personal information
• Does not knowingly share personal information for cross-context behavioral advertising
• Uses analytics data solely for internal product improvement and performance measurement

If you are a California resident, you may request:

• Disclosure of personal information collected
• Deletion of personal information (subject to legal exceptions)
• Information about categories of data processed

To exercise your rights, contact: https://antoinettewillliams.com

We will not discriminate against you for exercising your privacy rights.

4. Data Association Acknowledgment

True Lavander LLC acknowledges that it has implemented appropriate privacy disclosures and, where required, obtained necessary permissions or consent from its end users for the collection and processing of their data, including the association of such data with visitation information Google Analytics collects from PixelSprite.

5. Cookies and Tracking Technologies

Google Analytics uses cookies and similar technologies to:

• Distinguish users
• Measure traffic patterns
• Analyze product usage
• Improve platform stability

Some analytics cookies may be considered non-essential in certain jurisdictions.

You may:

• Disable cookies through your browser settings
• Use browser-based opt-out tools
• Install the Google Analytics Opt-Out Browser Add-on (if available)

Disabling cookies may impact certain features of the Site.

6. Data Retention

Analytics data is retained only as long as necessary for reporting and product improvement purposes and in accordance with Google Analytics retention settings. We periodically review data retention practices to ensure compliance with applicable law.

7. Children's Data

PixelSprite is not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13 through analytics tools.

If we become aware that such data has been collected inadvertently, we will take reasonable steps to delete it.

8. International Data Transfers

Analytics data may be processed by Google on servers located outside your country of residence, including in the United States. Where required by law, appropriate safeguards are implemented in accordance with applicable data protection regulations.

9. Your Rights

Depending on your location, you may have the right to:

• Access your data
• Request correction
• Request deletion
• Object to processing
• Restrict processing
• Withdraw consent
• Request data portability

To exercise these rights, contact: https://antoinettewillliams.com